Beauty buyers scan for three things: the active ingredients, the skin type it's right for, and the size. Blurbi covers all three in the first paragraph, then goes deeper on benefits without overpromising.
Selling beauty and skincare products on Etsy comes with its own quirks — buyer expectations, search behaviour, formatting conventions. Blurbi tunes every word to Etsy's algorithm and the way beauty and skincare products buyers actually browse.
Example descriptions
Hardcoded examples for reference. Your real generations will be tuned to whatever you describe.
Brightening serum with 15% L-ascorbic acid (vitamin C), ferulic acid, and vitamin E. 30ml dropper bottle. Suitable for all skin types — patch test if sensitive. Apply 4–5 drops to clean skin in the morning before SPF. Stored in dark glass to preserve potency.
Pure unrefined shea butter, hand-whipped to a soft, silky texture. 100g jar. Single ingredient — no fragrance, no preservatives, no fillers. Suitable for dry skin, eczema-prone skin, scalps, lips and cuticles. Sourced from a women-owned cooperative in Ghana.
Generate one for Beauty & Skincare
One free try — no signup. Describe a piece of beauty and skincare products, see how Blurbi formats it for Etsy.